Over the course of my career I have interviewed hundreds of consumers in their homes, at restaurants, and on the streets of New York City. I bring an empathetic ear and a strong line of questions to get to the heart of what consumers want.

Creating new brands and shaping existing ones make allows me to put all of my talents to work for my clients. Some of my favorite branding projects have included: Creating a new cat food brand for Millennial cat owners, shaping the Wild One brand to appeal to a mixed audience of Millennials and Gen Z, and helping to rebrand w&p to have a warmer and more human sensibility.

I’ve gone deep into researching cacao for new Hershey’s products. I’ve sat with dozens of beer drinkers to learn what is missing from the market, when developing a new session beer with MillerCoors. I’ve dined with Citibank customers to innovate their reward offerings. I helped Johnson & Johnson, Aquaphor, and Kashi come up with what is next for their product lines. I’d love to do the same for you.

In my most recent full-time position, I worked with three direct-to-consumer brands (Wild One, w&p, and Courant) to launch new products at a rapid clip. With each product came a campaign. One exciting campaign that comes to mind was launching Wild One at Target. Another was the launch of w&p’s porter bags. Thinking through all of the many ways someone may come across your product and making sure every touchpoint is compelling is one of my favorite challenges.

In addition to helping to create the ideas for creative projects, I enjoy bringing them to life with graphic design, motion graphics, and illustration. In addition, with years in this industry I have a great network of designers who I can work with on product design, packaging, photography, video, websites, and more.

To see more of this work, please take a look at my other website.